It’s been a while now since the world began discovering the benefits of augmented reality (AR) for more than just smartphone games. In the last couple of years, we’ve discovered the potential of augmented tools for everything from wayfinding and learning, to improving workplace productivity.
One of the biggest trends to emerge as a result of the AR revolution is the rise of the AR retail app.
IKEA, one of the biggest names in affordable furniture, was among the first innovators to take advantage of environments like Google’s ARCore system to create its own AR app.
Launching in 2017, the app promised customers an easier way to shop for the products they wanted, and even see how those items would look in their home.
If you love IKEA, but you hate trying to find your way around the maze-like aisles every time you want to pick up a new stool, this could be the app for you.
Let’s take a closer look.
*IKEA Place requires users have IOS 11.0.1 installed on their device. source
